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Behavioral Ethics & Personal Finance: A Discussion of Morality, Bias and Framing

Tue July 11, 2017: 11:00 am-1:00 pm EDT

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Word cloud. "Ethics" is the largest word

This webinar builds on previous discussions on Ethics by exploring the whys of ethical behavior. We first focus on reviewing the ethical guidelines of the AFC® and DoDD 5500.7 Standards of Conduct. Next we briefly review the traditional philosophical approach to ethics. We explore insights from behavioral ethics that reveal how our ethical choices can be influenced by psychological, social, and environmental factors, not typically considered by traditional philosophical frameworks. Our discussion includes case studies from a behavioral ethics perspective, and ends with applications for practice.

Watch the recording below!


CEU approval for OneOp Personal Finance webinars expires 3 years after the live event. CEUs are no longer available for this webinar. For more information and to earn CEUs from more current webinars click here.


Dr. Michael Gutter is an Associate Professor, Interim FCS Program Leader, and Financial Management State Specialist for the Department of Family, Youth, and Community Sciences, in the Institute for Food and Agricultural Sciences at the University of Florida. His BS is in Family Financial Management and his PhD is in Family Resource Management from The Ohio State University with a specialization in Finance. He regularly tweets on personal finance topics under @mikegutter on Twitter.

Jerry Buchko, MA, AFC®, is a Counselor, Coach, & Tutor of Personal Finance who is pursuing a private practice serving clients using video conferencing and other online collaboration spaces. Prior to entering private practice, he worked for almost 14 years in the employee assistance field, providing financial counseling to clients from a diverse range of life circumstances and experiences, including military Service Members and their families. Jerry has a B.A. in psychology, an M.A. in counseling psychology, and is an Accredited Financial Counselor (AFC®). He is an active member within OneOp (MFLN), the Network Literacy Community of Practice, and Educational Technology Learning Network. Jerry currently serves as a member of the Board of Directors for the Association for Financial Counseling and Planning Education (AFCPE), and also currently serves as a Practitioner Consultant with the OneOp Personal Finance team. He regularly tweets on personal finance topics under @jerrybuchko on Twitter.

Event Materials

Watch the Recording

Presentation Slides (SlideShare)

Presentation Slides (PDF)

Excerpt: The Joint Ethics Regulation(PDF)

Department of Defense Joint Ethics Regulation (PDF)

AFCPE Code of Ethics

Department of Defense Standards of Conduct (PDF)

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