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Heuristics, Anchoring, Narrowing Choice

Wed June 4, 2014: 11:00 am-12:30 pm EDT

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Anchor statue by a body of water

CEU approval for OneOp Personal Finance webinars expires 3 years after the live event. CEUs are no longer available for this webinar. For more information and to earn CEUs from more current webinars click here.


This webinar will focus on the influencing factors that impact our ability to make financial decisions. Dr. Michael Gutter will present this 120-minute session as part of the 2014 OneOp’s Personal Finance Virtual Learning Event.


Dr. Michael Gutter is an Associate Professor, Interim FCS Program Leader, and Financial Management State Specialist for the Department of Family, Youth, and Community Sciences, in the Institute for Food and Agricultural Sciences at the University of Florida. His BS is in Family Financial Management and his PhD is in Family Resource Management from The Ohio State University with a specialization in Finance. Gutter has received several awards including the 1999 Texas Instruments Award for an Outstanding Paper, 2001 ACCI Dissertation Award, 2003 School of Human Ecology Excellence in Outreach Service Award, and the 2008 American Council on Consumer Interests Mid-Career Award.

Gutter oversees our Personal and Family Financial Planning Program, which is registered with the CFP® Board of Standards, Inc. to meet the education requirement.

The common theme that connects Gutter’s Research, Teaching and Outreach is helping households achieve financial security. This has involved research examining how socioeconomic status, financial education, personal psychology, and financial socialization are related to financial behaviors. In the context of this model, Gutter currently explores how financial education is related to financial behaviors and whether or not it is effective as a treatment resulting in improved financial decision making. One focus is on the issue of financial socialization and learning more about the role social learning plays in predicting financial behaviors. Gutter and Garrison (2008) and Gutter, Copur, and Garrison (2010), as well as a recently completed MS Thesis (Garrison, 2010), have further contributed greater understanding to forces shaping financial behaviors by connecting social learning opportunities to financial dispositions and behaviors. This line of research has funding from Great Lakes Higher Education Guaranty Corporation, National Endowment for Financial Education, and the FINRA Investor Education Foundation. Gutter¹s outreach projects include Managing in Tough Times, Florida Saves, Get Checking, Military Family Learning Network, and the Florida Master Money Mentor. His projects focus on enabling access to resources and services as well as improving people¹s knowledge and understanding about family resource management. These projects have had funding from the Consumer Federation of America and Bank of America. He regularly tweets on personal finance topics under @mikegutter on Twitter.


Michael Gutter

Event Materials

Watch the Recording

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Presentation Slides (PDF)

VIDEO: Dan Ariely – Pricing the Economist

VIDEO: Predictably Irrational – Chapter 1: Everything is Relative

VIDEO: Predictably Irrational – Chapter 2: Supply and Demand?

VIDEO: Anchoring with Daniel Kahneman

VIDEO: How Your Mind Works with Daniel Kahneman

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