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Novel Communication Tools: Using Text4Baby & Just In Time Parenting to Meet the Needs of Parents

Thu April 24, 2014: 11:00 am-1:00 pm EDT

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Presenters of this 2-hour webinar will highlight how parents today are less likely to attend traditional parenting programs, provide research showing that parents are increasingly seeking information online, through social media and mobile devices and promote the use of two FREE, effective and innovative resources that can meet the needs of parents with young children.

Luisa F. Soaterna-Castañeda, MPH, Text4baby Multicultural & Outreach Specialist, will highlight the successes of Text4Baby and how you can easily incorporate it into your work with mothers that have smartphones. Webinar attendees will learn about the Text4Baby service and how the service provides information on key topics that interest pregnant women and new moms via short and succinct text messages. Attendees will also learn about significant creative communication enhancements (including interactivity, mobile pages, quizzes, and videos) to the nation’s largest and only free text messaging service. Research on the effectiveness of text messaging in reaching underserved populations will also be covered as well as how Text4Baby can assist in women feeling more prepared for motherhood due to increased knowledge, awareness and skills that lead to better health for them and their babies.

Aaron Ebata, Ph.D., University of Illinois, and Pat Tanner Nelson, Ed.D., University of Delaware, will show how Just in Time Parenting (JITP) connects with the needs of today’s parents for reliable, research-based information. Presenters will highlight evaluations of JITP to demonstrate the effectiveness of delivering age-paced information and show how readers across all educational and economic levels demonstrate more confidence and competence in raising their children when using information and strategies outlined by JITP. Presenters will also highlight how JITP can help parents have realistic age-appropriate expectations, provide reassurance about their child’s development, help parents identify problems early, and suggest how to find help. Speakers will share how to get parents enrolled for the free electronic version of JITP and how to take advantage of additional online resources that support and strengthen JITP outreach and impact, including: “Frequently Asked Questions” and “Ask the Experts.”

Presenter Information

Representatives from Just In Time Parenting & Text4Baby

Aaron T. Ebata, Ph.D., is an Associate Professor and Extension Specialist in the Department of Human and Community Development at the University of Illinois at Urbana-Champaign (UIUC). He received his B.S. degrees in Biology and Psychology from the University of Hawaii and completed his M.S. and Ph.D. degrees in Human Development and Family Studies from Penn State. Dr. Ebata’s research and outreach interests focus on applying research to develop and evaluate programs that promote healthy parenting practices. He has collaborated on research on military families following reintegration and currently focuses on technological applications for outreach. Dr. Ebata serves as the director of the Autism Program at UIUC, which provides consultation, resources, and training for families with individuals on the autism spectrum, as well as for professionals who serve them. A former elementary and preschool teacher, Dr. Ebata is the father of two teen-aged sons.

Pat Tanner Nelson, Ed.D. is an Extension Specialist and a Professor in the Departments of Human Development and Family Studies and Applied Economics and Statistics at the University of Delaware. Pat is a Certified Family Life Educator with the National Council on Family Relations. She received her doctorate in Family and Community Education from Teachers College, Columbia University, a graduate degree in Family Life Education (Michigan State University) and B.S. in Human Ecology (Kansas State University). Dr. Nelson focuses on parent education and support, family stress management, and work/family integration. She is a co-team leader for eXtension Just in Time Parenting, a national interactive resource that strives to bring high quality, research-based information to families at the time it can be most useful and make the biggest difference in their lives.

Luisa Soaterna-Castañeda, MPH is the Multicultural Outreach Manager for the Text4Baby program at the National Healthy Mothers, Healthy Babies Coalition (HMHB). She coordinates outreach to multicultural communities and faith-based communities, as well as targeted outreach among designated partners whose work involves Spanish-speaking audiences. She also provides technical assistance for various states while also overseeing the development, translation, and editing of bilingual materials, messages, and resources. Luisa has extensive experience as a community advocate, interpreter, and leader in public health. She has worked with the U.S. Department of Health and Human Services’ Office of Minority Health, the Virginia Department of Social Services and the Virginia Governor’s Office as the Latino Liaison. Luisa was recently appointed to serve on the Commonwealth of Virginia Health Commissioner’s Minority Health and Health Equity Advisory Committee (MHHEAC) and she currently serves as a board member to Colaborando Juntos, a non-profit based out of Richmond, Virginia whose primary purpose is to connect service providers who cater to the Latino community.
This presentation is not endorsed by the Department of Defense and the information, as well as any opinions or views, contained herein are solely that of the presenter.


Aaron Ebata

Event Materials

Watch the Recording

eXtension Parenting website

OneOp BLOG: Online Resources Impacting Parenting

Webinar PowerPoint (SlideShare)

Webinar PowerPoint (PDF version–NEW)

Text4Baby website

Just In Time Parenting website

Resources on family stress management, balancing family and work, preventing childhood obesity and parent education

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