From viral investing trends to influencer-driven spending pressure, social media is reshaping financial decision-making for service members and their families. This session examines how online content shapes consumer behavior, offers tools to separate credible financial guidance from misinformation, and equips counselors with outreach strategies that build trust in a crowded digital space.
Learning Objectives:
- Examine social media influencers impact on service members and their families’ consumer behavior.
- Analyze online financial content to distinguish credible guidance from misinformation to empower service members and their families to assess reliable financial information in digital environments.
- Apply communication approaches and outreach methods to build credibility and trust while reinforcing sound financial guidance.
- Generate strategies that promote long-term financial well-being that apply evidence-based practices to strengthen financial readiness and resilience for Service members and their Families in a rapidly changing digital environment.
