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VLE1: Understanding Your Client’s Relationship With Money

June 5, 2018 @ 10:00 am - 11:30 am CDT

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About this event

This archived webinar no longer qualifies for CEU credits.

This webinar will begin with a discussion of the importance of understanding a client’s relationship with money and different types of money struggles that people have and three primary reasons why they struggle emotionally with money. Money behavior continuums will be presented, along with factors that affect spending and saving including values, heuristics, environmental money messages, money “baggage,” money scripts, and various classifications of money personalities. The webinar will conclude with a description of over a dozen assessment tools to use with clients and other resource materials.This webinar is the first in a 3-day Virtual Learning Event hosted by OneOp’s Personal Finance team.


Barbara O’Neill, Ph.D. – Financial Resource Management Specialist for Rutgers Cooperative Extension, has been a professor, financial educator, and author for 35 years. She has written over 1,500 consumer newspaper articles and over 125 articles for academic journals, conference proceedings, and other professional publications. She is a certified financial planner (CFP®), chartered retirement planning counselor (CRPC®), accredited financial counselor (AFC), certified housing counselor (CHC), and certified financial educator (CFEd). Dr. O’Neill served as president of the Association for Financial Counseling and Planning Education and is the author of two trade books, Saving on a Shoestring and Investing on a Shoestring, and co-author of  Investing For Your Future, Money Talk: A Financial Guide for Women, and Small Steps to Health and Wealth.  She earned a Ph.D. in family financial management from Virginia Tech and received over three dozen awards for professional achievements and over $900,000 in funding for financial education programs and research.


This webinar no longer qualifies for CEU credits.

Event Materials

Presentation Slides

Twenty Things I Love to Do Worksheet


Emotional Uses of Money

Personality Profiles and Money



June 5, 2018
10:00 am - 11:30 am CDT
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How To Join

Complete the registration form with your name, email address, and how you learned about this webinar. You should receive a confirmation email shortly after with the connection information. Please email us at [email protected] if you have any questions or need technical support.

If you are unable to join the webinar via Zoom, please view the live-streamed webinar at

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