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Gender and Finances

May 28, 2019 @ 11:00 am - 12:30 pm EDT

Woman's hands holding smartphone sitting at laptop.

About This Webinar:

Dr. Barbara O’Neill and Dr. Martie Gillen discuss the differences in spending, saving and money management behaviors between men and women, and explore ways counselors and educators can better understand clients’ needs and behavior. The first half of this webinar focuses on the research behind financial behavior differences between men and women as well as external factors that impact financial capability, such as the gender pay gap. The second half of the webinar offers action steps that service providers can offer to men and women to gain better control over their financial futures.

Watch the recording below!


Barbara O’Neill, Ph.D.- Financial Resource Management Specialist for Rutgers Cooperative Extension, has been a professor, financial educator, and author for 35 years. She has written over 1,500 consumer newspaper articles and over 125 articles for academic journals, conference proceedings, and other professional publications. She is a certified financial planner (CFP®), chartered retirement planning counselor (CRPC®), accredited financial counselor (AFC), certified housing counselor (CHC), and certified financial educator (CFEd). Dr. O’Neill served as president of the Association for Financial Counseling and Planning Education and is the author of two trade books, Saving on a Shoestring and Investing on a Shoestring, and co-author of  Investing For Your Future,Money Talk: A Financial Guide for Women, and Small Steps to Health and Wealth.  She earned a Ph.D. in family financial management from Virginia Tech and received over three dozen awards for professional achievements and over $900,000 in funding for financial education programs and research.

Martie Gillen, Ph.D., is an Associate Professor and Extension Specialist for the Department of Family, Youth, and Community Sciences, in the Institute for Food and Agricultural at the University of Florida. She joined the Department in June, 2011. Her appointment is 70% teaching and 30% Extension. She has a BA in Business Administration from Morehead State University and a MBA from Sullivan University. She earned her Doctorate in Family Studies from the University of Kentucky. She also earned a Graduate Certificate in Gerontology and a Graduate Certificate in Applied Statistics from the University of Kentucky.

Continuing Education (CE) Units

This webinar is approved for 1.5 CEUs for AFC-credentialed participants and 1.5 general CEUs for FinCert Certified Personal Finance Counselors (CPFC).
Click the button below for CEU credit
You will be prompted to complete an evaluation after which a link will be provided.

Continuing Education

Event Materials

Post Test for CEUs

Fisher, P. (2010). Gender differences in personal saving behaviors. Journal of FinancialCounseling and Planning.

Webinar Slides: Gender and Finances(PDF)

Additional Resources- Gender and Finances(PDF)

Gender and Finances Webinar Flyer(PDF)

Net-Worth Calculation Worksheet(PDF)

Credit Card Comparison Assignment

MoneyTalk with OneOp Personal Finance podcast: Gender and Finance Podcast Episode


May 28, 2019
11:00 am - 12:30 pm EDT
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How To Join

Complete the registration form with your name, email address, and how you learned about this webinar. You should receive a confirmation email shortly after with the connection information. Please email us at [email protected] if you have any questions or need technical support.

If you are unable to join the webinar via Zoom, please view the live-streamed webinar at

More Info

On-Demand Webinars
Continuing Education Credits Available